Kohdentetaan

Kohdentetaan is Finnish and represents the present passive form of the verb kohdentaa, meaning to direct toward a target or to target something. It indicates that a targeting action is performed toward a specific audience, object, or purpose, without naming the actor responsible for the action. The construction is common in everyday and professional language when describing what is being directed or aimed at.

Use and contexts

Kohdentetaan is widely used in marketing, communications, public administration, and data analysis. In marketing and advertising, it describes directing messages or campaigns toward a particular kohderyhmä (target group). For example, “Viestit kohdentetaan eri kanaville kohderyhmien mukaan.” In public services or health care, it can describe directing information or services to relevant groups, such as “tiedot kohdentetaan riskiryhmille.” The noun form kohdentaminen refers to the process of targeting, while kohdentaminen and kohdentaminen-related phrases are common in policy, research, and business reports.

Linguistic notes

Kohdentetaan is a passive voice form, used when the focus is on the action and its target rather than on who performs the action. It often appears with nouns such as mainonta, viestit, kampanjat, sisällöt, tiedot, or palvelut. Etymology traces to kohde (target) plus the nominalizing and verb-forming elements typical of Finnish, forming a concept of directing toward a defined recipient or goal.

See also

kohdentaminen, kohderyhmä, kohdennus, kohdistus.