Kohdemalli

Kohdemalli is a term used in Finnish planning and management discourse to denote a blueprint or framework for reaching defined objectives. The word combines kohde, meaning target, and malli, meaning model, and is used to describe a structured representation of how an organization intends to achieve its targets.

In practice, a kohdemalli typically includes clear strategic targets, an assessment of the current operating state, a gap analysis, and a design of a future target state. It defines the required organizational capabilities, processes, technology, and governance, as well as the metrics and milestones used to monitor progress. The approach is applied in corporate strategy, public administration, digital transformation, and service design, where a coherent target state is needed to align diverse functions.

Relation to other planning concepts: kohdemalli is related to operating models and theory of change but emphasizes a formal target state and a pathway to that state. In Finnish sources it may be described alongside terms such as future-state architecture or target-state design.

Advantages and limitations: when well defined, a kohdemalli helps align resources, priorities, and performance indicators, reducing ambiguity. If underdeveloped, it risks being abstract, difficult to implement, or disconnected from day-to-day operations, potentially leading to scope drift or stakeholder resistance.

See also: operating model, target state, strategic planning, performance management, digital transformation.

References: Finnish management and public administration literature. Note: the term's precise usage varies by sector and author, with no single canonical definition.