Klikkrater

Klikkrater is a term used in digital marketing to denote the click rate, the proportion of impressions that generate a click. The form klikkrate is used in Norwegian and Danish, with the plural klikkrater appearing when discussing multiple campaigns. The metric is usually expressed as a percentage and is calculated as (clicks / impressions) × 100. It is distinct from conversion rate, which measures how many clicks lead to a desired action.

In practice, klikkrater is used to assess the effectiveness of online content, including display ads, search ads, email links, and social posts. Different channels have different typical ranges; for example, search ads often yield higher CTRs than banner ads because of user intent, while email campaigns depend heavily on subject lines and audience targeting.

Several factors influence the klikkrater: ad relevance and quality, targeting accuracy, placement, device and geography, and competition. Marketers track klikkrater alongside metrics such as cost per click, cost per thousand impressions, and conversion rate to optimize campaigns.

Reliability can be affected by invalid traffic or automated bots, leading to inflated CTR figures. To mitigate this, advertisers and networks employ traffic verification, bot detection, and filtering of suspicious activity. The term klikkrater is thus best interpreted within the broader framework of digital marketing metrics and campaign optimization.