Kiemelt

Kiemelt is a Hungarian adjective used to describe content that has been given priority prominence within a digital interface or publication workflow. The term derives from the verb kiemel, meaning to highlight or emphasize, and the participle kiemelt functions as a label for items that are intended to attract attention. In media and publishing, kiemelt hír or kiemelt cikk denotes a story that is considered particularly important or timely and is usually displayed on prominent positions on a homepage, in a carousel, or in category pages. In ecommerce or directories, kiemelt termék or kiemelt oldal marks items that receive preferential treatment, such as larger visuals, higher ranking, or a dedicated section.

Implementation is typically controlled through a content management system or editorial guidelines. Editors or algorithmic processes assign the kiemelt status, sometimes based on editorial significance or promotional agreements. The designation can influence layout, typography, and navigational prominence, ensuring that kiemelt items stand out from surrounding content.

Kiemelt content can be temporary, for example during breaking news surges or promotional campaigns, or ongoing as a permanent feature in a given section. While commonly used in a neutral, descriptive sense, the kiemelt label can also intersect with sponsored content practices, raising standards for disclosure.

Related terms include kiemelt tartalom (featured content), kiemelt téma (featured topic), and kiemelés (the act of highlighting).