Keuzefactor

Keuzefactor is a term used in decision science and consumer research to describe the attributes, conditions, or cues that influence a person’s choice among available alternatives. The concept focuses on factors that effectively tilt the perceived utility of options, shaping preferences and stated choices.

Origin and usage: The word is formed from Dutch keuze (choice) and factor (factor). In Dutch-language literature, it is often used in studies of consumer behavior, product design, and policy evaluation to name the drivers of decision making.

Classification: Keuzefactor can be intrinsic (inherent to the option, such as quality, features, or brand) or extrinsic (contextual or environmental, such as price, availability, convenience, social influence). Factors may be objective (measurable attributes) or subjective (personal values, emotions).

Measurement and analysis: Researchers identify keuzefactors through surveys, experiments, or observational data. Discrete choice experiments, conjoint analysis, and utility-based modeling are common methods to quantify the impact of each factor on the choice.

Applications: In marketing, keuzefactor analysis informs product development, pricing, and messaging. In public policy and user experience, it helps evaluate how changes in attributes or context affect adoption or behavior.

Limitations and notes: The relevance of keuzefactors is context-dependent and may interact with one another. Factors may change over time due to trends, learning, or adaptation, making robust measurement challenging.

See also: utility, preference modeling, multi-criteria decision analysis, conjoint analysis.