Kestoliikunta
Kestoliikunta refers to sustainable or environmentally conscious business practices that prioritize long-term ecological, social, and economic balance. The concept emphasizes minimizing negative impacts on the environment while fostering responsible resource use, ethical labor practices, and community engagement. Originating from broader sustainability movements, kestoliikunta has gained prominence in Finland and beyond as companies seek to align profitability with ecological stewardship.
Key principles of kestoliikunta include reducing carbon footprints, adopting renewable energy sources, and implementing circular economy
In Finland, kestoliikunta is increasingly integrated into corporate governance frameworks, with many firms adopting sustainability reports
Kestoliikunta is often linked to global sustainability goals, including the United Nations’ Sustainable Development Goals (SDGs),