Keresletvezérelt

Keresletvezérelt, which translates to "demand-driven" in English, refers to an economic or production model where the output of goods and services is directly determined by customer demand. This contrasts with supply-driven models, where production might occur based on anticipated demand or simply to maintain a certain level of output, potentially leading to overstock or shortages. In a keresletvezérelt system, businesses primarily focus on understanding and responding to what consumers want, when they want it, and in what quantities.

The implementation of a keresletvezérelt approach often involves close monitoring of market trends, customer feedback, and sales data. Companies utilizing this strategy aim to minimize waste by producing only what is likely to be sold, thereby reducing inventory costs and the risk of obsolescence. This can lead to greater efficiency and a more agile business operation. It is frequently associated with modern manufacturing techniques such as just-in-time (JIT) production and lean manufacturing principles.

Key challenges in adopting a fully keresletvezérelt model include the difficulty in accurately predicting demand, especially for new or highly variable products. It requires robust information systems and flexible production capabilities to quickly adapt to changes in customer preferences or market conditions. Despite these challenges, the core principle of aligning production with actual demand remains a significant consideration for businesses seeking to optimize their operations and customer satisfaction.