Kenttähaastattelussa

Kenttähaastattelu, also known as field interview, is a research method involving direct interaction with individuals in their natural environment. This approach is employed across various disciplines, including sociology, anthropology, marketing, and journalism. The primary objective of a kenttähaastattelu is to gather rich, contextualized data that might be difficult to obtain through other research methods.

The process typically involves approaching individuals in public spaces, workplaces, or other relevant settings and engaging them in a spontaneous conversation or a structured interview. The interviewer's ability to build rapport quickly and adapt to the interviewee's situation is crucial. This method allows researchers to observe non-verbal cues, understand the immediate context of the respondent's life, and elicit more candid responses.

Kenttähaastattelu can take several forms, from informal chats to more formal, pre-planned interviews conducted on the spot. It is particularly useful for exploring topics related to everyday experiences, consumer behavior, or public opinion in real-time. However, challenges can include issues of access, representativeness, and the potential for interviewer bias. Despite these challenges, kenttähaastattelu remains a valuable tool for gaining in-depth insights into human behavior and social phenomena.