kenttähaastattelu
Kenttähaastattelu, a Finnish term translating to "field interview," refers to a research method where interviews are conducted in the natural environment or context of the interviewee. This contrasts with more controlled settings like laboratories or offices. The primary goal of a kenttähaastattelu is to gather authentic data by observing and interacting with participants in their everyday surroundings, which can provide deeper insights into their behaviors, attitudes, and experiences.
The methodology is often employed in social sciences, market research, and user experience studies. Researchers might
Advantages of kenttähaastattelu include increased ecological validity, the potential for serendipitous discoveries through observation, and a