Kaufabbrüche

Kaufabbrüche, also known as cart abandonment or checkout abandonment, refer to the act of a customer initiating the online purchase process but leaving the website before completing the transaction. This can occur at various stages of the checkout funnel, from adding items to the cart to entering payment information. Understanding the reasons behind Kaufabbrüche is crucial for e-commerce businesses aiming to improve their conversion rates and maximize sales.

Common contributing factors to Kaufabbrüche include unexpected shipping costs, a lengthy or complicated checkout process, mandatory account creation, lack of preferred payment options, security concerns, and technical issues on the website. Customers may also abandon their carts if they are simply browsing or comparing prices, or if they encounter a better offer elsewhere.

To mitigate Kaufabbrüche, businesses can implement several strategies. These include offering transparent pricing upfront, simplifying the checkout flow, providing guest checkout options, and accepting a wide range of payment methods. Implementing exit-intent pop-ups with discounts or reminders can also be effective. Furthermore, sending abandoned cart emails to remind customers about their items and offer incentives can recapture lost sales. Analyzing website analytics to identify specific drop-off points in the checkout process allows for targeted improvements.