Kattintásvadászat

Kattintásvadászat, also known as clickbait, is a colloquial term referring to a practice in online content creation. It involves the use of sensationalized or misleading headlines and images to entice users to click on a link. The primary goal of kattintásvadászat is to generate a high number of page views and, consequently, advertising revenue.

The content that follows a kattintásvadászat headline often fails to deliver on the promise made in the headline, leading to user disappointment. This can range from irrelevant information to content that is significantly less engaging or informative than suggested. The practice has become prevalent across various online platforms, including news websites, social media, and video-sharing sites.

Critics argue that kattintásvadászat degrades the quality of online information and erodes trust between content creators and their audience. It prioritizes superficial engagement over substance and can contribute to the spread of misinformation or low-quality content. While effective in driving traffic, its long-term impact on user experience and the credibility of online platforms is a subject of ongoing debate.