Képzjébl

Képzjébl is a term in visual culture studies used to describe a practice of deliberately blending and reframing images to produce ambiguous or layered meanings. It refers to strategies that challenge straightforward interpretation by foregrounding the constructed nature of imagery and its reception.

The word appears to be a neologism, combining the Hungarian word kép, "image", with a coined ending. It emerged in online art and media theory circles in the 2010s, without a single authoritative definition.

Practitioners employ methods such as composite imagery, image resampling, deliberate misalignment, contextual juxtaposition, and meta-commentary on image production. The aim is to destabilize viewers' assumptions about authenticity and authorship.

In contemporary art, graphic design, and digital media education, képzjébl is used to examine visual rhetoric, media literacy, and the ethics of image manipulation. It is also discussed in relation to deepfakes and synthetic media as a conceptual frame rather than a specific tool.

Scholars note that it spotlights the permeability of image meaning but warn that overemphasis on technique can obscure content or mislead audiences; discussions often address responsibility and provenance.

Related topics include photomontage, digital collage, postmodern art, deepfake ethics, and media literacy.