Jooki

Jooki is a kid-focused music playback system that uses physical tokens to trigger playback. The core idea is to provide a screen-free listening experience by letting children select music through tangible items rather than a touchscreen or app alone. Tokens, typically small discs or figurines, are embedded with RFID or similar technology. When placed on the Jooki device, a token activates a pre-assigned playlist or set of tracks stored on the unit.

The device stores music locally on internal memory and, in some versions, on an external microSD card. It can play through a built-in speaker or be connected to external speakers via Bluetooth or a line-out connection. Playback is designed to function without a constant internet connection once content has been loaded onto the device. Content management and token-to-playlist assignments are handled through a companion computer or mobile application, which is used to upload music and configure which tokens trigger which playlists.

Jooki emphasizes safety and privacy by keeping media locally on the device and minimizing reliance on online services. It is marketed to families, parents, and educational settings seeking a tangible, offline method for children to select music. The system has been noted for its innovative physical interaction model and its suitability for early childhood listening, though it has faced comments about premium pricing and limitations in ecosystem openness and content management compared to fully cloud-based solutions. Over time, the product line has seen updates, including new token designs and software improvements to support broader audio formats and operating environments.