JobstobedoneAnalyse

JobstobedoneAnalyse is a structured methodology for examining customer needs through the Jobs to be Done framework. It aims to identify the central tasks customers hire products or services to perform, along with the outcomes they expect and the constraints that influence their choices. The approach centers on context and the different dimensions of a job—functional, emotional, and social—rather than on demographic segments alone.

Rooted in Jobs to be Done theory, JobstobedoneAnalyse translates abstract ideas into actionable steps for product development, user experience, and marketing. It seeks clear, testable statements about the jobs customers are trying to accomplish and the outcomes they value, providing a basis for prioritizing features and messaging.

Key concepts include defining the core job, identifying related jobs, and listing customer outcomes. Analysts craft JTBD statements that describe a specific situation, the job to be done, the desired result, and any constraints. Outcome statements are paired with importance and satisfaction ratings to reveal opportunities for improvement or new solutions.

A typical workflow involves five to eight steps: determine the job and its context; gather qualitative data through interviews or field observation; decompose the job into functional, emotional, and social components; capture outcome statements and metrics; identify blockers and constraints; benchmark against competing solutions; score opportunities by importance and current satisfaction; and translate findings into design or messaging implications.

Applications span product design, user onboarding, feature prioritization, and marketing positioning. When applied rigorously, JobstobedoneAnalyse can clarify what customers truly value, reduce risk in development decisions, and help teams articulate a compelling value proposition.

Limitations include reliance on high-quality qualitative data, potential bias in interpretation, and the risk of overgeneralizing nuanced customer contexts. The method works best when used with complementary research approaches and clear definitions of success criteria. Related concepts include Jobs to be Done theory, customer discovery, and value proposition design.