Jakelukanavina
Jakelukanavina is a term used in discussions of distribution and marketing to denote the network of channels through which products and services reach customers. While the more common Finnish form jakelukanavat refers to distribution channels, jakelukanavina appears in some contexts as a way to discuss the concept in a generalized or grammatical sense, such as “as distribution channels.” In practice, the term is associated with the study of how producers connect with consumers across multiple platforms and touchpoints.
The concept encompasses traditional retail, wholesalers, physical stores, e-commerce platforms, marketplaces, direct-to-consumer channels, and social commerce,
Usage and scope have grown with the rise of digital commerce and omnichannel strategies, particularly in Finnish-language
See also: omnichannel retail, multichannel distribution, supply chain management, retailing. Note: the term’s usage is not