Interscreen

Interscreen is a term that can refer to several related concepts within the fields of computing and digital media. Most commonly, it describes a layer of technology or software that facilitates interaction and data transfer between different screens or display devices. This could involve mirroring content from one screen to another, extending a desktop across multiple displays, or enabling touch interactions to be recognized and processed across a network of screens.

In the context of digital advertising, interscreen refers to the practice of connecting user interactions across different devices. For example, a user might see an advertisement on their mobile phone and then later search for that product on their desktop computer. Advertisers use interscreen tracking to understand this user journey and deliver more relevant ads. This can involve using cookies, device IDs, or other identifiers to link activity across platforms.

The development of interscreen technologies is driven by the increasing prevalence of multiple connected devices in users' lives. As more households and individuals own smartphones, tablets, laptops, and smart TVs, the need for seamless integration between these devices grows. Inter screen solutions aim to enhance user experience by allowing for more fluid transitions between devices and providing a more unified digital environment. Privacy concerns are often raised in relation to interscreen tracking, particularly in advertising, as it involves collecting and analyzing user data across multiple platforms.