Insta360

Insta360 is a Chinese technology company that designs and manufactures 360-degree cameras and related stabilization and editing software. Headquartered in Shenzhen, the company develops hardware and software for consumer and professional imaging, with a focus on 360-degree capture, action shooting, and virtual reality workflows. Its product portfolio combines compact consumer cameras with modular and professional rigs and is distributed worldwide through direct sales and partners.

The company’s core products are 360-degree cameras, including the One X series and the One R/RS line. These cameras capture immersive video and stills from a full 360-degree field of view. They are known for advanced stabilization technology (often marketed as FlowState), robust auto-tracking and horizon-level locking features, and in-camera tools such as "invisible selfie stick" shooting and multiple simultaneous video streams. The One RS line emphasizes modularity with swappable lenses and a balance of 360 and traditional action-camera capabilities. The Titan is a high-end, cinema-grade 360 camera designed for professional use, supporting high-resolution VR capture and RAW workflows.

Insta360 also supports an ecosystem of software, including desktop and mobile applications for stitching, editing, color grading, and exporting 360 content. Users can share directly to social platforms, live-stream, or incorporate footage into post-production pipelines.

The company has positioned Insta360 as a versatile option for creators, sport and adventure media, and professional productions, competing with other 360 and action cameras such as GoPro and Ricoh. It continues to expand its hardware and software to support emerging VR and immersive video workflows.