GoPro

GoPro, Inc. is an American technology company that designs, manufactures, and sells action cameras, as well as related apps and cloud-based services. The company was founded by Nick Woodman in 2002 and is headquartered in San Mateo, California. The name stems from Woodman’s goal of helping customers capture professional-looking footage while on the go.

GoPro’s core product line centers on compact, rugged cameras known for wide-angle lenses, waterproof bodies, and a broad ecosystem of mounts and accessories. The HERO series is the principal line of cameras, with models offering features such as high-resolution video (including 4K), slow motion, time-lapse, front-facing displays on some models, and advanced stabilization. GoPro has introduced software and services to accompany its hardware, including the Quik mobile app for editing and GoPro Plus cloud storage and subscription services.

In addition to cameras, the company briefly ventured into drone hardware with the Karma drone, released in 2016 and subsequently discontinued as a standalone product. GoPro has also developed desktop and mobile editing solutions such as GoPro Studio and the GoPro Quik app.

GoPro went public in 2014 on the NASDAQ under the ticker GPRO and has since pursued a strategy centered on camera hardware complemented by software services and a subscription ecosystem. The brand is widely associated with action videography and is frequently used by athletes, filmmakers, and content creators for sports, travel, and adventure footage. Markets and competition include other action cameras from Sony, DJI, and Garmin, with GoPro continually updating its hardware and software to retain relevance in a rapidly evolving market.