InseratDatum

InseratDatum is a term used in German-speaking media and advertising to denote the date on which an advertisement is placed or becomes active in a publication or online listing. It functions as a timestamp that helps readers, advertisers, and platforms track when an ad entered the market and, often, when it is set to expire or be renewed. The concept is common in newspapers, magazines, real estate portals, job boards, and other classified or promotional environments.

The word combines Inserat, meaning advertisement or listing, with Datum, meaning date. It is sometimes distinguished from related dates such as the Veröffentlichung (publication) date or the Ablaufdatum (expiration date). In digital systems, InseratDatum may be stored as part of the ad metadata and used for sorting, filtering, auditing, and billing. In print workflows, the date helps production teams schedule insertion and manage run lengths or insert cycles.

Practically, InseratDatum affects pricing, visibility, and lifecycle management. Advertisers may select a start date and duration, influencing rates and renewal cycles. Publish platforms use the date to determine whether an ad is currently active, when to archive it, or when to trigger renewal reminders. In compliance and recordkeeping, the date provides an auditable marker for when the listing entered the catalog or platform.

In data handling, InseratDatum is typically represented as a date field, ideally in a standard format such as ISO 8601 (YYYY-MM-DD). Time zones and time-of-day may be relevant for real-time systems, but for most applications the date alone suffices for reporting and validation. See also Veröffentlichungsdatum, Inserat, and Anzeigenlaufzeit.