Inserat

Inserat is a German noun meaning an advertisement or notice, typically a short paid announcement published in a newspaper, magazine, or online platform. It is commonly associated with classified advertising, such as listings for jobs, housing, used goods, or services. In everyday language it is often contrasted with Anzeige, a broader term for advertising or public notices; Inserat emphasizes the insert-like, small-format nature of the notice rather than a larger promotional ad.

The term is widely used in German-speaking regions, especially in Switzerland and Austria, where classified ads are commonly referred to as Inserate. In Germany, Inserat is understood and used, particularly in spoken language and older media; formal or legal notices are more often called Anzeigen.

Plural forms include Inserate, which is standard in modern German. Regional variations such as Inseraten are also encountered.

In print and online media, Inserate are posted by individuals or businesses to reach a target audience. Online classifieds sites host digital Inserate with filters by category, price, location, and date. The concept has a long history in print journalism as a way to monetize pages with small, targeted announcements; today it persists in digital classifieds and specialized marketplaces.

See also: Classified advertisement, Anzeige, Kleinanzeige.