Inseraten

Inseraten is the plural form of Inserat, a term used in Dutch-language media to denote an advertisement placed in a newspaper, magazine, or other publication. Inseraten are typically paid notices intended to reach a broad or targeted audience and may promote goods, services, jobs, housing, or events.

Historically, inseraten were a central revenue source for print media. They ranged from small employment ads to large legal notices and auction announcements. The practice allowed individuals and firms to communicate with readers while supporting the financial model of newspapers and other periodicals.

Types and formats of inseraten include classified advertisements, display ads, and public or legal notices. In many jurisdictions, legal notices—such as bankruptcy filings, property transfers, or estate announcements—must be published as inseraten to fulfill regulatory requirements. The exact terminology and categories can vary by country and language community.

Digital transition has transformed the sector. Many inseraten have migrated online to classified sections, job portals, and e-marketplaces. While the volume of print inseraten has declined, the term and concept persist in digital media, where targeted and searchable listings continue to play a key role for advertisers and readers alike.

See also: classified advertising, advertising, legal notice.