Innovationssuch

Innovationssuch is a term used in innovation management to describe a deliberate, systematic process for identifying, evaluating, and pursuing opportunities for new products, services, or processes. The concept emphasizes proactive discovery of ideas from diverse sources—customers, partners, startups, universities, and internal teams—and their integration into a coherent strategic agenda.

Because 'Innovationssuch' is not a universally standardized label, it is primarily found in management literature as a shorthand for a family of practices that combine elements of technology scouting, open innovation, and intrapreneurship.

Core elements include opportunity discovery (tracking emerging technologies and market trends); screening and viability assessment (risk-reward analyses, business cases); development and testing (prototyping, pilots, minimum viable products); and deployment and scaling (diffusion, governance, performance measurement).

Practices commonly used under innovationssuch include technology scouting, customer co-creation, partnerships with startups or academia, crowdsourcing ideas, internal ideation programs, and venture units.

Governance and organizational design vary; some models rely on dedicated innovation offices or corporate venture arms, others embed mechanisms within product or business-unit strategy. Methodologies such as stage-gate, lean startup, or design thinking can organize the workflow.

Impact and critique: When well-aligned with strategy, innovationssuch can increase the inflow of high-potential opportunities and shorten time-to-market. Critics argue it can be resource-intensive, risks misalignment with core business, and faces challenges in measuring returns.

See also: innovation management, open innovation, technology scouting, intrapreneurship.