Informrelate

Informrelate is a term describing the practice of presenting information in a way that relates to an audience's context and needs while remaining accurate. It combines the aims of informing with audience-oriented connection.

The term is a neologism that emerged in discussions of information design and science communication in the 2010s. It signals a dual goal: convey factual content and foster understanding by making it relevant to the listener or reader.

In practice, informrelating involves tailoring content to the audience's prior knowledge, interests, and values, using clear language and contextual examples. It also employs visualization and storytelling to maintain factual integrity while enhancing engagement.

Typical techniques include audience analysis, framing, analogies, and data storytelling. Proponents argue it improves comprehension and retention; critics warn it can introduce bias or oversimplification if overused.

Informrelate is related to information design, audience adaptation, and plain language principles. It remains informal and not widely codified, with ongoing discussions about its definition and boundaries. Related topics include information design, data storytelling, and science communication.