Informasjonstapet

Informasjonstapet, also known as the "information cliff" or "information drop," refers to a phenomenon where users experience a sudden loss of engagement or understanding when navigating digital interfaces, particularly on mobile devices. This occurs when critical information is omitted or obscured during transitions between screens or interactions, leaving users disoriented and frustrated.

The term gained prominence in discussions about mobile app and website design, where screen real estate is limited. Developers and designers must balance functionality with usability, ensuring that users retain context as they move through an interface. Common causes of informasjonstapet include abrupt changes in layout, lack of visual cues, or failing to maintain key information (such as the user’s current step or progress) between screens.

Research in human-computer interaction highlights that users rely on consistent visual and structural cues to maintain situational awareness. When these cues are disrupted—such as when a navigation bar disappears or a progress indicator is removed—users may struggle to understand their location within an app or how to proceed. This can lead to increased bounce rates, reduced user satisfaction, and higher abandonment rates.

Solutions to mitigate informasjonstapet include maintaining persistent elements like headers or footers, using clear visual hierarchies, and providing explicit feedback during transitions. Designers often employ techniques such as "sticky" navigation bars, loading indicators, or progressive disclosure to guide users smoothly through an interface. By minimizing disruptions in information flow, developers can enhance usability and create a more seamless user experience.