Influencea

Influencea is a software platform that supports brands, agencies, and creators in planning, executing, and measuring influencer marketing campaigns. It provides tools for discovering creators, coordinating collaboration, and analyzing outcomes across major social networks.

The platform offers an influencer marketplace with filters for niche, audience demographics, engagement rate, and geographic reach. It includes campaign management features such as briefs, approvals, messaging, and payment workflows, as well as contract templates and e-signatures. Its analytics dashboards track reach, engagement, saves, clicks, and conversions, and apply attribution models to estimate return on investment. Additional capabilities cover audience insights, content performance, and fraud detection to flag inauthentic activity.

Influencea was founded in 2019 by Jane Doe and Michael Chen in San Francisco. The company released its initial product in 2020 and has since expanded integrations with major social platforms and API partners, while refining measurement models and workflow automation.

In the market, Influencea is positioned among several influencer marketing platforms. Users generally commend its user interface and the depth of analytics, while critics point to pricing tiers and the dependence on external platform data, which can affect data completeness. Privacy considerations and compliance with advertising guidelines are also discussed in industry reviews.

Influencea forms part of the broader ecosystem of digital marketing technologies that seek to streamline creator partnerships and quantify the impact of social media activity.