ITV4s

ITV4 is a British free-to-air television channel owned by ITV Broadcasting Limited. It was launched on 2 November 2008, replacing ITV Play. ITV4's programming primarily targets a male audience, featuring a mix of sports, drama, films, and acquired programming.

The channel's sports coverage is a significant part of its schedule. ITV4 broadcasts a variety of live sporting events, including football (such as the FA Cup), rugby, cycling (like the Tour de France), and motorsport. Alongside live events, it also airs sports-related documentaries and magazine shows.

Beyond sports, ITV4 offers a selection of dramas, both British and international, as well as a range of films across different genres. The channel also shows classic television series and acquired content, often focusing on action, crime, and adventure themes.

ITV4 is available on Freeview, Freesat, Sky, and Virgin Media. It operates in standard definition. The channel is part of the wider ITV network of channels in the UK, which includes ITV, ITV2, ITVBe, CITV, and ITV Encore (which ceased broadcasting in 2019). ITV4 aims to complement the main ITV channel by offering a distinct programming slate.