ITV4

ITV4, also known as ITV4 or simply ITV4, is a British television channel owned by ITV plc. It was launched on 12 September 2002 as a sister channel to ITV1, focusing on entertainment programming. The channel is available across the United Kingdom and is also broadcast in Ireland through the Sky platform. ITV4's programming primarily consists of reality television shows, game shows, and entertainment news. Some of its most popular programs include "The X Factor," "I'm a Celebrity...Get Me Out of Here!" and "Loose Women." The channel also airs a variety of movies, including comedies, dramas, and action films. ITV4 is known for its high-quality production values and engaging content, making it a popular choice among viewers. The channel is available through various platforms, including free-to-air television, satellite, and digital terrestrial television.