ITVBe

ITVBe is a British free-to-air television channel owned by ITV plc. Launched in 2014, the channel focuses on reality, lifestyle, and entertainment programming and targets a largely female audience. It operates as part of ITV's family of channels, alongside ITV, ITV2, ITV3, and ITV4.

Its schedules emphasize unscripted formats, including reality series, fashion and beauty shows, and makeover or lifestyle programming. Over the years the channel has carried original commissions and acquired programming such as The Only Way Is Essex and The Real Housewives of Cheshire, among others.

ITVBe is available in the United Kingdom on digital terrestrial platforms (Freeview) and on satellite and cable, with online access through the ITV Hub. Distribution is handled by ITV plc and the channel is promoted across ITV's online and on-air ecosystems.

In the UK, ITVBe forms part of ITV's strategy to offer targeted, genre-specific entertainment alongside its other channels.