Hverdagslooket

Hverdagslooket is a fashion concept that describes daily outfits designed for practicality and understated style. It emphasizes comfortable, versatile clothing that suits everyday routines, work, school, and casual social activities, while avoiding overly flashy trends.

The term combines hverdags (everyday) and looket (the look) in Scandinavian languages and appears in fashion journalism and online communities throughout Norway, Denmark, and Sweden. It denotes a normalized, low-key aesthetic rather than a fixed uniform.

Typical elements are neutral color palettes, simple silhouettes, and high-quality basics such as plain T-shirts, knit sweaters, denim, chinos, and versatile dresses. Layering pieces like cardigans, light jackets, and blazers, along with comfortable footwear, are common. Makeup and hair tend toward natural, minimal styling.

The look covers a range of contexts from casual weekdays to semi-formal settings, and overlaps with capsule wardrobes and slow fashion. It often embraces sustainable choices, durable fabrics, and timeless pieces rather than fast-fashion trends.

Culturally, hverdagslooket reflects Nordic fashion ideals of practicality, longevity, and restraint. It is described as an approachable, inclusive style that prioritizes usability and consistency over novelty, while critics warn it can become homogeneous if not personalized.

Related concepts include capsule wardrobe, normcore, slow fashion, and Nordic fashion.