Housemarques

Housemarques is a term used within certain online communities, particularly those focused on architecture, design, and interior decorating. It refers to a style of home decor or architectural design that is perceived as being overly trendy, lacking originality, or being mass-produced and widely imitated. The term is often used pejoratively to describe homes that adopt popular aesthetic trends without significant personal interpretation or unique character.

The "Housemarques" style can encompass a range of elements, including specific color palettes, furniture choices, decorative accessories, and even architectural features that are currently in vogue. For instance, a home filled with identical mass-produced furniture, popular geometric patterns, and a specific set of "in" houseplants might be labeled as a Housemarques. The critique often stems from a desire for individuality and authenticity in personal living spaces, contrasting with what is seen as a homogenized and uninspired approach to home design.

The origin of the term is unclear, but it likely emerged as a way to critique the perceived superficiality or commercialization of home decor trends. It serves as a shorthand to express a feeling of sameness in modern homes that adopt popular styles without personal expression. While the term is often used critically, some may also use it humorously to describe their own spaces that unintentionally fall into popular design trends.