Hormozi

Hormozi is an American entrepreneur and investor known for founding Gym Launch and Acquisition.com, and for authoring business guides such as "$100M Offers." He co-founded Acquisition.com with his wife, Leila Hormozi, and the firm functions as an investment and advisory platform that partners with growth-stage businesses.

Gym Launch was founded in the 2010s as a consultancy that helped gym owners increase revenue by implementing structured sales, marketing, pricing, and operations systems. The approach emphasized scalable offers and the creation of predictable cash flow for fitness businesses.

Through Acquisition.com, Hormozi emphasizes value-based offers, pricing strategy, and sales optimization as core levers for growth. The company provides capital, mentorship, and a framework for scaling businesses across multiple industries, including fitness, software, and consumer services.

Publications and media: He authored "$100M Offers: How to Make Offers So Good People Can't Refuse," which outlines methods for crafting compelling value propositions. Hormozi has shared business insights through books, social media, podcasts, and other educational content.

Personal life: He is married to Leila Hormozi, and together they are active in building and advising businesses in the United States.