HookEcho

HookEcho is a digital audio plugin designed for music producers and sound engineers to apply an echo effect specifically to vocal and instrumental hooks within a track. Developed by the New Zealand-based studio Hi‑Fi Audio Labs, the software offers a real‑time, low‑latency interface that allows users to tweak decay time, feedback, and mix level directly into their digital audio workstation with minimal disruption to workflow. Its primary claim to fame is the "Hook Mode", a preset algorithm that automatically detects regions of a track where melodic or rhythmic hooks occur and applies a subtle echo that enhances the hook without masking surrounding material.

The concept originated in 2021 when the founding team, led by audio engineer Mara Patel, sought to address the common challenge of burying vocal hooks in dense mixes. Early beta releases were distributed to a closed group of producers, who praised the plugin’s ease of use and its unique automation of echo layering. HookEcho entered the commercial market in late 2022, initially as a VST3 and AU format compatible with major DAWs such as Ableton Live, Logic Pro, and Pro Tools. The launch package includes a sample library of 20 curated echo presets.

Since its release, HookEcho has been reviewed positively in professional audio publications, earning a 4‑star rating from Sound on Sound magazine for its sonic clarity and workflow integration. The plugin is included in many educational courses that focus on vocal processing techniques. It remains a niche but respected tool for producers who wish to add subtle, hook‑specific echo without extensive manual processing.