Hirdetés

Hirdetés, the Hungarian term for advertisement, denotes a paid promotional message intended to inform, persuade, or remind a target audience about products, services, events, or ideas. It is a central tool of marketing and communications, typically delivered through paid media.

In Hungarian usage, hirdetés commonly refers to notices and classifieds in newspapers or online listings, whereas reklám is more often used for broader advertising campaigns across media.

Common formats include print ads in newspapers and magazines, broadcast spots on radio or television, online ads such as banners, video pre-rolls, social media promotions, and outdoor formats like billboards. Classified ads or listings are also considered hirdetések in many contexts.

Advertising is regulated by general consumer protection laws and industry guidelines. Advertisers must avoid false or misleading claims, respect privacy in data-driven campaigns, and disclose sponsorships or endorsements when required.

Economically, advertising funds media and supports market competition by informing consumers. Digital advertising has grown with targeting and analytics, raising concerns about privacy and measurement standards.