Hintakäsitys
Hintakäsitys refers to the way individuals perceive and evaluate prices. It is a crucial concept in behavioral economics and marketing, influencing consumer purchasing decisions and brand perception. Hintakäsitys is not purely objective; it is shaped by a variety of psychological, social, and contextual factors.
One key aspect is reference pricing, where consumers compare current prices to perceived or actual past prices.
The perception of value is also deeply intertwined with hintakäsitys. Consumers often assess whether a price