Hauptsendezeiten
Hauptsendezeiten, also called Hauptsendezeit or primetime, is a term used in broadcasting to denote the time window with the highest expected audience share. It applies to television and radio, mainly in German-speaking countries. The term is used in programming, scheduling, and advertising to refer to the peak hours when most people watch or listen.
In television, die Hauptsendezeit typically occurs in the early evening to late evening, roughly between 19:00
In radio, Hauptsendezeiten refer to periods with the strongest listenership, often driven by commuting patterns. Common
The concept serves as a guideline for audience measurement and media planning, with ratings data guiding scheduling
The term remains primarily used in German-speaking media markets but has broader equivalents in other languages