Glasine

Glasine is a term used in Croatian, Bosnian, and Serbian to refer to rumors or unverified reports that circulate informally among people. In everyday speech, glasine describe statements about people, events, or situations that have not been confirmed by reliable sources. They are typically spread through conversations, messaging apps, social media, and other informal channels, rather than through official communications.

Etymology and linguistic notes: The word derives from the root glas, meaning news or voice in these languages, with the suffix -ina forming a collective or abstract noun. Glasine thus denote a class of communicative content rather than a single verified fact. While the concept has close parallels in many languages—such as “rumor” in English or “rumors” in Spanish—it carries specific cultural associations with unverified information circulating within communities.

Social impact and response: Glasine can shape opinions, influence behavior, affect reputations, and even impact local decisions before facts are established. In journalistic and organizational contexts, glasine are often flagged as unverified and may be debunked through fact-checking, official statements, or authoritative reporting. Media literacy and transparent communication are commonly recommended strategies to mitigate the spread and effect of glasine.

See also: rumor, gossip, misinformation, rumor culture, fact-checking.