Gesamtsortiments
Gesamtsortiment, also known as a general assortment, refers to a wide range of products offered by a retailer. This concept is commonly applied in the context of supermarkets and hypermarkets, where a variety of goods are available under one roof. The term "Gesamtsortiment" is often used in German-speaking countries, but the principle is applicable globally.
A retailer offering a Gesamtsortiment aims to provide customers with a one-stop shopping experience. This includes
The advantages of offering a Gesamtsortiment include convenience for customers, as they can find everything they
In the context of online retail, the concept of Gesamtsortiment is also relevant. E-commerce platforms that
In conclusion, Gesamtsortiment is a business strategy that involves offering a wide range of products to customers.