Frontaalista
Frontaalista is a contemporary theoretical framework and practice that centers on frontal encounter and public exposure as a core organizing principle for art, architecture, and social critique. It emphasizes direct, face-to-face interaction with spaces, objects, and communities, aiming to dissolve mediating layers between observer and environment while foregrounding transparency, responsibility, and collective experience.
Origins of Frontaalista trace to a loose network of European artists, curators, and urban theorists in the
Core principles include frontality, which privileges direct viewing and encounter rather than mediated or retrospective interpretation;
Impact and reception have grown in relation to urban redevelopment, public art funding, and digital platforms
Notable practitioners and groups include the Frontaalista Collective and affiliated regional collectives, artists, and scholars who