FriedelCrafts

FriedelCrafts is a German manufacturer and retailer of craft kits and embroidery supplies that specializes in cross‑stitch, scrapbooking, and paper‑based craft projects. Established in 2015 in Berlin by entrepreneur Friedel Müller, the company began as a small workshop producing hand‑stitched patterns for local hobbyists. Within a few years it expanded its catalog to a wide range of ready‑to‑use kits, including cross‑stitch patterns, embroidery designs, and printable paper projects, and began selling through its own e‑commerce platform.

The company’s product line is noted for its emphasis on sustainability. FriedelCrafts uses recycled paper for its printed kits, offers organic and low‑pH cotton threads, and supplies biodegradable yarn options. Packaging is recyclable and minimalistic, aligning with broader ecological trends in the crafting community. In addition to physical kits, FriedelCrafts maintains a digital library that allows customers to download patterns and templates, providing accessibility to users worldwide.

FriedelCrafts supports a community of hobbyists through an online forum, tutorial videos, and collaboration projects with craft influencers. The brand hosts occasional “FriedelCrafts Studio” pop‑up events in major cities, where participants can learn techniques such as embroidery, cross‑stitch, and paper hijacking. The company has appeared in several craft‑focused publications and received a 2022 Design Award for “Best Eco‑Friendly Craft Brand.”

While praised for its ecological initiatives and product quality, FriedelCrafts has faced minor criticism over limited distribution outside of Europe and relatively higher price points compared to some competitors. No significant controversies have been reported. The brand remains notable within the niche of sustainable, DIY craft supplies.