Forretningscase

Forretningscase, often translated into English as a business case, is a structured analytical document that outlines the justification for a proposed business initiative. It presents the financial, strategic, and operational arguments that support the investment, and it is used by management, investors, and stakeholders to assess feasibility and approve action.

The core components of a forretningscase include a clear statement of the problem or opportunity, a description of the proposed solution or project, an analysis of alternative options, and an assessment of risks and mitigation strategies. Quantitative data such as revenue projections, cost estimates, return‑on‑investment calculations, and payback periods are typically included, as are qualitative benefits like market positioning, brand enhancement, or regulatory compliance.

Formulating a forretningscase involves several key steps. First, stakeholders gather requirements and define success metrics. Second, market and internal data are collected to gauge demand and resource availability. Third, a financial model is constructed, often with sensitivity analyses to explore different scenarios. Fourth, the case is reviewed by cross‑functional teams to validate assumptions and ensure alignment with corporate strategy. Finally, the document is presented to decision makers for approval or refinement.

Business cases are foundational in project management and strategic planning. They provide a common language for discussion, reduce uncertainty by exposing hidden assumptions, and create a documented basis for monitoring progress. In many organizations, the quality of a forretningscase influences the prioritization of projects, allocation of capital, and ultimately, the company’s long‑term competitiveness.