Flausch

Flausch is a German noun describing the soft, fluffy surface or texture of materials such as textiles, fur, or feathers. The term highlights tactile and visual qualities associated with warmth and coziness. The related adjective is flauschig (fluffy, plush).

In practice, Flausch appears in fashion and home textiles to describe the feel of fabrics, for example a flauschige Decke or flauschiges Fell. It is often used together with or interchangeably with Plüsch in marketing, though the two terms emphasize different aspects: Flausch refers to the impression of softness, while Plüsch denotes the plush material itself.

Etymology: The word is native German; its precise historical origin is not tied to a single foreign loan. It is closely related to other terms describing texture and softness.

Usage: Common in consumer language in German-speaking regions, especially in product descriptions for blankets, clothing, toys, and decorative items seeking to convey comfort.