Fitzrovia

Fitzrovia is an inner London district located in the central part of the city, mainly in the London Borough of Camden with a portion in the City of Westminster. It is roughly bounded by Euston Road to the north, Oxford Street to the south, Great Portland Street to the east, and Tottenham Court Road to the west. The area is known for its mix of residential streets and small offices, creative businesses, and eateries, set among late Georgian and Victorian townhouses.

The origin of the name Fitzrovia is debated, but it is commonly linked to the Fitzroy Tavern on Charlotte Street and to the wider cluster of streets in the area. From the 18th century onward, Fitzrovia developed as a residential and commercial quarter. In the early 20th century it gained a bohemian reputation, attracting writers, artists and intellectuals who gathered in its pubs, cafés and clubs; it was closely associated with the broader literary and artistic scene of nearby Bloomsbury and the West End.

Today Fitzrovia is a mixed-use district with a thriving cafe culture and a presence of media, design and technology businesses alongside homes. The architectural character remains dominated by historic terraces, though some modern offices and developments have been integrated into the streetscape. Transport access is strong, with Tottenham Court Road station and nearby Goodge Street and Warren Street stations providing connections to multiple Underground lines and rail services. The area continues to be recognized for its historical associations and its contemporary urban mix.