FisherPrice

Fisher-Price is an American company that has been a leading manufacturer of children's toys since its founding in 1930. Originally known for its innovative wooden toys, the company expanded its product line to include plastic toys, educational toys, and electronic learning toys. Fisher-Price is particularly recognized for its iconic brands such as Little People, Imaginext, and the Laugh & Learn series.

The company was founded by Herman Fisher, Irving Price, and Helen Schelle. Their initial vision was to create toys that were engaging, safe, and encouraged imaginative play. Over the decades, Fisher-Price has become synonymous with quality and durability in the toy industry, earning the trust of parents and caregivers worldwide. Their product development often focuses on child development stages, aiming to support cognitive, motor, and social-emotional growth.

In 1993, Fisher-Price became a subsidiary of Mattel, a major toy company. Despite this acquisition, Fisher-Price has maintained its distinct brand identity and commitment to its core values. The company continues to innovate, incorporating modern technology and educational principles into its toy designs while staying true to its heritage of creating toys that spark joy and learning for young children. Their products are sold globally, making them a recognizable name in households across many countries.