Firstpurchase
Firstpurchase (often written as first purchase or firstpurchase) refers to the first completed transaction by a customer with a merchant or online platform. It is commonly treated as a conversion event in ecommerce analytics and is used to distinguish new customers from returning ones. Some systems apply a firstpurchase flag on a customer profile after an order by a previously unverified user, with later orders counted as repeat purchases.
It marks a key milestone in the customer lifecycle. Firstpurchase data informs onboarding and activation efforts,
Measurement and data: firstpurchase date, order value, product category, and channel attribution are common metrics. It
Strategies to optimize firstpurchase include simplifying checkout, transparent pricing, trust signals, and a strong value proposition.
Limitations include the risk of overemphasizing the first transaction at the expense of long-term value, and