Firmografie
Firmografie, or firmography, is the collection and analysis of data about organizations used for business research, market analysis, and sales targeting. In B2B contexts, firmographics provide a structured description of companies and enable comparisons across industries, regions, and sizes. It complements consumer demographics in market profiling.
Typical variables include industry or sector, company size (employee count or revenue), geographic location, legal form,
Data sources include corporate registries, financial statements, business directories, credit agencies, commercial databases, press releases, and
Applications encompass market research, segmentation for marketing and sales, account-based marketing, lead scoring, partner and channel
Limitations include incomplete records, outdated entries, varying definitions of size, and regional data gaps. Trends in