Figurekonsepti

Figurekonsepti is a term used in Finnish design, animation, and toy-making contexts to describe the conceptual framework behind a figurine or character figure. It encompasses the visual language, proportions, silhouette, and thematic elements that define how a figure is perceived across media and products. The concept serves as a bridge between early idea sketches and production-ready designs, ensuring consistency and manufacturability.

The term combines Finnish konsepti with the English word figure and has gained traction in contemporary Finnish design practice as a way to coordinate character development across departments, from art to engineering. In practice, figurekonsepti sets the shared goals for how a figure should look, move, and transmit its intended personality to audiences and consumers.

Typically, the development of a figurekonsepti starts with ideation and mood boards, proceeds to silhouette exploration and proportion studies, then to articulation planning for possible joints and poses, followed by color and material concepts, and ends with production briefs and a style guide to govern the final design. The process aims to balance expressive intent with technical feasibility.

Applications span video games, animation, toy lines, and collectible figures. The concept emphasizes brand alignment, scalability for different sizes, and manufacturability, while also addressing ergonomic and usability considerations for handling and display. Related ideas include variant concepts, style guides, and character design best practices.