FanEngagement
FanEngagement refers to the ongoing processes and activities designed to foster meaningful interactions between a brand, team, artist, or media property and its audience. It encompasses emotional connection, participation, and advocacy. It aims to convert passive spectators into active participants and long-term supporters, often across multiple platforms and formats.
Common channels include social media, official websites, live events, fan clubs, streaming platforms, and user-generated content
Metrics used include engagement rate (likes, comments, shares per post), active participation (polls, contests, signups), attendance
Challenges include balancing monetization with authentic experiences, avoiding over-saturation, cultural sensitivity, and platform dependency. Successful programs