ExactTarget

ExactTarget was a cloud-based software company that provided a platform for email marketing, mobile marketing, social media marketing, and digital advertising. Founded in 2000, it offered businesses tools to create, send, and track marketing campaigns across various digital channels. The company aimed to enable personalized customer communication through its integrated suite of services.

The ExactTarget platform allowed users to manage customer data, segment audiences, design email templates, automate campaign workflows, and analyze campaign performance. Key features included a drag-and-drop email editor, a customer data management system, and reporting and analytics tools. It also integrated with other marketing and sales systems.

In 2013, ExactTarget was acquired by Salesforce.com for $2.5 billion, becoming a core part of Salesforce's Marketing Cloud. Following the acquisition, the ExactTarget brand was gradually retired, with its functionalities and technologies being integrated into Salesforce's broader offerings. The acquisition was a significant move by Salesforce to enhance its digital marketing capabilities and compete more effectively in the marketing automation space.