Etegami

Etegami is a form of Japanese mail art that combines simple hand-painted pictures with short handwritten messages on postcards. The term etegami translates roughly as "picture letters." Typically created with brush and sumi ink, watercolors, and sometimes a signature or seal, etegami favors bold lines, flat color, and a naive or folk-art aesthetic. The imagery often centers on seasonal motifs, everyday objects, animals, or plants, rendered with a spontaneous, imperfect charm. The textual portion is usually brief and personal, written in casual Japanese; phrases may convey greetings, encouragement, gratitude, or reflection.

Originating in Japan in the 20th century, etegami grew from communities that valued accessibility and sincerity in art. It spread through local circles, hobby groups, and publications, and later gained international interest. It is commonly practiced as a way to send a heartfelt message to friends and family, or as a creative activity in workshops and schools. Cards are mailed as ordinary postal mail; there is no strict constraint on recipient, and the practice emphasizes sharing warmth rather than artistic perfection.

Today etegami has vibrant global communities with exhibitions, books, and online exchanges. While rooted in Japanese culture, the form is enjoyed worldwide and adapted across borders, often focusing on personal expression and seasonal communication. Some practitioners form organized circles or schools to teach techniques, share patterns, and host group exchanges, contributing to its ongoing evolution as a participatory art form.