Esitluslikult

Esitluslikult is an Estonian adverb meaning "in a presentation-like manner" or "in a demonstrative, showy way." It describes how information, events, or performances are delivered or displayed, with emphasis on structure, visuals, and delivery rather than the underlying content. Depending on context, it can be neutral or carry a subtle implication that the presentation overshadows substance.

Etymology: It derives from the noun esitlus (presentation, exhibition) with the adjectival suffix -lik to form esitluslik, and the adverbial suffix -ult to yield esitluslikult. The word shares a productive pattern with other Estonian adverbs formed from adjectives.

Usage: Common in analyses of media, education, design, and performing arts. Example: "ta esitles andmed esitluslikult" — "he presented the data in a presentation-like manner." Another: "esitluslikult korraldatud üritus" — "an event organized in a presentation-like, showy way." In critique, esitluslikult can signal an emphasis on form—layout, visuals, pacing, and framing—sometimes at the expense of depth or analytical substance.

Nuance: The term often carries a judgment about the balance between effective presentation and substantive content. It is used across disciplines to discuss how the mode of presentation affects perception and comprehension.

See also: esitlus (presentation), esitus (display, presentation), retorika (rhetoric), visuaalne kommunikatsioon (visual communication).